Walt Disney Co (NYSE:DIS) would open in-store locations in twenty-five locations of Target Corporation (NYSE:TGT) storesin the US. The customers of Disney would also enjoy the new digital experience with its mobile app. It provides an opportunity for the customers to browse and buy over 450 items that include over 100 products previously available at Disney locations only. The guests can now purchase merchandise from Star Wars that includes ‘Frozen 2’, ‘The Rise of Sky Walker’ both at online stores and in-store. Therefore, Target is the happiest place for shoppers in the US.
Ship-in-Shops close to Children’s clothing
Disney would open its shops close to the children’s clothing/ toy aisles in Target stores. It would offer interactive displays, games, music, and seating for the families. Chief Merchandising Officer and Executive Vice President of Target, Mark Tritton, said the company is fortunate to bring the Disney magic to its store. It is distinct and immersive for the shoppers.
It provides a meaningful way for shoppers to connect with Disney stories and characters. The guests can access the greatest and latest Disney products inside Target stores. Disney plans to open locations in more than 40 stores of Target by October 2020.
CEO and Chairman of Disney honored
International Humanitarian Organization has awarded ‘Save The Children’s Centenary Award’ to Bob Iger, Chief Executive Officer and Chairman of Disney, on October 2, 2019. He has received the award in Beverly Hills, California, during ‘Save the children centennial celebration’ on the West Coast. The award is conferred on Bob Iger for commendable efforts to protect and improve the lives of children in times of crisis and on a daily basis. He played a vital role in uplifting the spirits of families and children worldwide.
Battle getting tougher for streaming dominance
The fight for streaming dominance is taking a severe turn. Ahead of introducing its innovative streaming service, Disney has banned ads of Netflix across all the entertainment TV networks. The company is also in a fight with Amazon over ad sales on Fire TV. Amazon and Disney are putting in dollars to stay dominant, mainly in content creation.
