Ecosciences Inc (OTCMKTS:ECEZ) reported that it has engaged Dan Cohen as the firm’s new Chief Operating Officer. With more than 28 years of experience in the industrial products market, Mr. Cohen’s primary focus will be advancing and implementing the firm’s marketing and sales campaigns, counting establishing industrial, commercial and retail sales channels and infomercials showing the firm’s products, and managing its day-to-day operations.
The highlights
Dan Cohen is a results oriented marketing and sales professional with more than 28 years of extensive experience and a passion for establishing brands. He has recorded immense success in the areas of digital, advertising, marketing, sales, latest product releases, and establishing both commercial and retail distribution.
Cohen joined privately held ‘Back to Nature Products Co.’ in 1988 as a 50% associate and held the office of VP. He and his associate managed the day-to-day activities of the firm. Mr. Cohen’s main duties comprised managing all aspects of the sales and marketing for items comprising safer paint removers, lead green cleaners and abatement products. He advanced different product lines for the governmental market, the consumer retail market and the commercial markets including industrial, building, restoration and environmental.
His duties also comprised establishing product pricing, advancing product and literature labels, implementing and conceptualizing the advertising plan, engaging all sales personnel and negotiating and reviewing contracts.
Cohen’s unique skills comprise an expertise in direct electronic and response retailing and knowing how to apply infomercials to lead consumer demand. He managed 5 infomercial campaigns comprising the Ready-Strip Safer Paint and Varnish Remover which telecasted for 7 1/2 years. His responsibilities included overseeing TV production, beginning product offers, media execution and planning, fulfillment, telemarketing and “As Seen on TV” retail.
Cohen added that their priority is establishing sales for their servicing and products customers, both small and large. The growth prospect for the Ecosciences is tremendous and Cohen is extremely thrilled about joining the firm.
