SPYR Inc (OTCMKTS:SPYR) has been developing itself quite quickly in the digital media world. The company already owns a number of online businesses like digital publishing, advertising, food service, etc. Recently, it announced the addition of a ninth website to that portfolio CelebrityHQ.com. Additionally, the company also signed a new subsidiary, which allows it to enter the mobile apps industry. The two new additions have contributed the company’s tremendous growth in a very short span of time.
SPYR’s mobile game, plucky, was also introduced to android and iPhone users this month. The move introduced the app to 1.2 billion people. Even though the game is relatively new, but even new games on smartphones tend to bring tens of thousands of dollars per day. The revenue is mostly a result of in-app purchases and advertising. Analysts have found the game to be addicting, so revenue growth can be expected in the current quarter.
SPYR already has a digital marketing platform, one that it would probably expand through the mobile apps industry. The CEO of the company, Jim Thompson, stated when he joined office that he would position the company strategically in growing markets. It seems like the CEO’s choices are going to pay-off after all.
Additionally, the company’s new online website is focused at covering one of the hottest genres of online news, celebrities, lifestyle and entertainment. The new addition will increase the overall viewership of its website and possibly add more revenues to its digital marketing platform. Additionally, the company is aiming for a new set of audience, one which it wants to be comprised of people from all ages and all walks of life. The website is believed to be covering popular news and a little history as well. The company’s entry into the mobile apps arena also has great potential, since the industry is estimated to be worth $77 billion by 2017.
SPYR Inc (OTCMKTS:SPYR) closed at $0.624, after gaining 16.64% on May 13. The company has 150.13 million shares being traded in the market, with a 52-week range of $0.10-$0.99.
